When you're choosing an eCommerce platform for your business, cost is a key consideration, but it’s just as important to understand what you're getting in return. As someone who regularly consults eCommerce businesses, I frequently compare platforms like Shopify, Wix, and BigCommerce to help companies find the best fit for their business needs, growth stage, and technical requirements.
In 2024, these platforms offer competitive pricing, each catering to different types of businesses. Let’s break down their pricing:
Shopify Pricing in 2024
Shopify's Basic plan starts at €32/month, with a 2% transaction fee unless you use Shopify Payments. This entry-level plan is ideal for small teams and solo entrepreneurs, providing key features like abandoned checkout recovery, gift cards, and multichannel selling (Amazon, eBay, etc.).
If you're scaling your business, the Shopify Advanced plan (€384/month) may be a better fit. It offers more flexibility, with features like custom pricing and custom markets for global selling, making it a strong choice for businesses expanding internationally.
Wix and BigCommerce Pricing in 2024
Wix’s Core plan, priced at around €27/month, is great for small businesses, offering basic eCommerce tools without transaction fees. However, it lacks more advanced features like custom pricing or custom markets, making it less suitable for businesses planning to expand significantly. BigCommerce Standard (€36/month) provides a solid foundation with no transaction fees, built-in abandoned checkout recovery, and custom pricing right from the start. For businesses looking to scale while keeping costs down, this is a strong contender.
Check out the table below to compare pricing across the platforms:
| Plan | Shopify | Wix eCommerce | BigCommerce |
|---|---|---|---|
| Price plan 1 |
Basic €32/month + 2% transaction fee (or 2.9% + €0.30 with Shopify Payments) |
Core ≈€27/month + 0% transaction fee (external processing fees apply) |
Standard ≈€36/month + 0% transaction fee (external processing fees apply) |
| Price plan 2 |
Standard €92/month + 1% transaction fee (or 2.6% + €0.30 with Shopify Payments) |
Business ≈€32/month + 0% transaction fee (external processing fees apply) |
Plus ≈€100/month + 0% transaction fee (external processing fees apply) |
| Price plan 3 |
Advanced €384/month + 0.5% transaction fee (or 2.4% + €0.30 with Shopify Payments) |
Business Elite ≈€150/month + 0% transaction fee (external processing fees apply) |
Pro ≈€390/month + 0% transaction fee (external processing fees apply) |
| Price plan 4 |
Shopify Plus Contact for pricing (starts at $2,300 USD/month on a 3-year term), 0% transaction fee (2.15% + €0.30 with Shopify Payments) |
Not applicable (no enterprise eCommerce) |
Enterprise Pricing available on request, 0% transaction fee |
Which Platform to Choose?
Each of these platforms has its strengths and weaknesses. Shopify is known for its scalability, making it ideal for growing businesses with international ambitions. Wix, with its affordable entry-level plans, is a user-friendly option for small businesses that don’t need advanced eCommerce features. BigCommerce offers a great middle ground, with advanced functionality like abandoned cart recovery and custom pricing even on its standard plan.
Take a look at the table below to compare the features available on each platform’s most affordable plan:
| Feature | Basic Shopify | Wix Core | BigCommerce Standard |
|---|---|---|---|
| Unlimited Products | Yes | Yes | Yes |
| Staff Accounts | 2 staff accounts | N/A (Collaborators Only) | Unlimited staff accounts |
| Collaborators | Yes (Shopify Collaborators) | 5 collaborators | N/A |
| Multichannel Selling (eBay, Amazon, etc.) | Yes | No | Yes |
| Gift Cards | Yes | Yes | Yes |
| Manual Order Creation | Yes | No | Yes |
| Reports | Basic Reports | Basic Analytics | Basic Reports |
| Shipping Discounts | Yes | No | Yes |
| Invoicing | No | No | Yes |
| Promo Codes | Yes | Yes | Yes |
| Abandoned Checkout Recovery | Yes | Yes | No |
| Custom Market | Yes (3 markets included) | No | Yes |
| Custom Pricing | Yes | No | Yes |
| Support | 24/7 Support | 24/7 Support | 24/7 Support |
Each platform offers a unique set of features, and the right choice will depend on your business’s current needs and future ambitions. For entrepreneurs focused on scalability, Shopify is a strong contender with its custom pricing and multichannel support. Wix is a simpler, more affordable solution for smaller stores, while BigCommerce balances affordability with powerful eCommerce tools at its entry level, making it ideal for companies ready to grow without high transaction fees.
The comparison tables above give you a detailed breakdown of the pricing and key features across these platforms, helping you make an informed decision. Whether you’re building a store from scratch or looking to scale an existing business, these insights can guide you to the best solution for your needs.
