Vinted is the leading clothing retailer in France

Vinted is the leading clothing retailer in France

Dressed for Success: Second-Hand Takes the Lead in France

šŸ‘— Dressed for Success: Second-Hand Takes the Lead in France

Last quarter, a surprising shift hit the French fashion market—Vinted claimed the top spot for clothing sales volume, overtaking giants like Amazon and Kiabi. Recommerce (the sale of second-hand goods) now represents 10.9% of all clothing transactions, jumping to 16.3% among 18–34-year-olds.

šŸ“Š A New Chapter for Recommerce

  • The European recommerce market reached €94 billion last year and is set to grow another 14% by 2027.
  • Offline and online combined, Vinted leads in volume, followed by Amazon and Kiabi.
  • Chinese fast-fashion platforms rank lower in France—Shein at 5th, Temu at 24th.
  • 29.4% of all clothing sales happen online, yet only 7% of total volume comes from the big three ecommerce players.
  • Price drives purchases: 36.4% of all clothing sales occur during promotions.

šŸ’” My Perspective: Data-Driven Recommerce Advantage

This trend isn’t just about thriftiness—it’s about smart inventory turnover, sustainable branding, and customer loyalty. For retailers, embracing recommerce means tapping into a growing audience that values both affordability and eco-conscious choices. At S.Lab, we believe in leveraging data analytics, automated workflows, and AI-powered personalization to help fashion brands optimize second-hand assortments, predict demand, and deliver seamless shopping experiences.

šŸš€ Elevating Recommerce with AI & Automation

Imagine an AI engine that:

  • Scores incoming second-hand items by resale potential
  • Automates listing creation with optimized descriptions and images
  • Personalizes product recommendations based on shopper preferences

By automating these steps, brands reduce manual effort, minimize dead stock, and scale recommerce channels with confidence.

šŸ—£ļø Ready to Reimagine Your Fashion Strategy?

If you’re looking to capture share in the booming recommerce space—whether launching a trade-in program, building a resale platform, or enhancing your existing ecommerce—you don’t have to navigate this alone. Let’s connect and explore how S.Lab’s e-commerce development, AI, and automation expertise can turn your second-hand ambitions into market-leading reality.

#Recommerce #Ecommerce #FashionTech #AI #Automation #SLab #Sustainability #RetailInnovation

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